digital + social
social posts
I wrote copy and designed educational graphics for Pathfinder, simplifying complex work into easily understandable visuals for social media, with the aim of public education and audience engagement.
These graphics consistently performed well on social media, garnering the most likes compared to other types of posts, and were shared widely by Pathfinder supporters and peer organizations.
digital ads
During my nearly four years at Pathfinder, I built hundreds of paid digital ads for list growth, top of funnel development, donor cultivation, and brand awareness. I ensured the ads maintained brand identity and the dignity of the clients whose photos we featured. I created static, video, and gif ads.
In 2022 alone, the ads I created raised more than $135K in revenue for the nonprofit, brought in 20,000+ new donor prospects, and garnered 100 million+ impressions.