conference materials
swag
When conferences resumed, Pathfinder needed all new materials to fit the rebrand that I helped lead in 2021. I created a suite of banners, postcards, signs, and swag to align with the updated brand identity.
Keeping in line with the new photography standards we set, I kept the design elements simple, wanting to make sure Pathfinder client faces and stories were at the center of all print materials.
customizing photography
I created multiple conference banners for Veoci, each tailored to the seven different verticals they target.
The company did not have any photography of the software in use so I edited a library of stock photos to include Veoci on phones, tablets, laptops and computers. This was a game changer when it came to marketing materials as it allowed potential customers to see the product in action. The edited photos I created are still used by the company today in various marketing materials.